🔥 Made for queso lovers

Start a Riot in the Dip Aisle

Queso Riot is bold, melty, craveable queso with shelf-stopping personality. Built for chips, hot dogs, wings, baked potatoes, grilled chicken, pasta, pretzels, and whatever else deserves a ridiculous amount of cheese.

🟢 Spicy Jalapeño ⚪ Queso Blanco 🍺 Beer Cheese Riot 🌶️ Buffalo Queso
Queso Riot caricature artwork with queso lovers enjoying dip in an exaggerated fun style
Launch flavors

Built to steal the chip bowl

Four bold flavors. Four big personalities. One mission: make the refrigerated dip aisle less boring.
Queso Riot launch flavor lineup with Spicy Jalapeño, Queso Blanco, Beer Cheese Riot, and Buffalo Queso
Spicy

Spicy Jalapeño

Classic cheddar queso with a jalapeño kick that wakes up every chip at the party.

Smooth

Queso Blanco

Creamy white queso with mellow heat and crowd-pleasing energy.

Bold

Beer Cheese Riot

Sharp, savory, game-day-ready queso with a beer-cheese attitude.

Fiery

Buffalo Queso

Hot, tangy, cheesy chaos made for wings, chips, and reckless snack decisions.

What makes this brand different

Bigger than a dip

Queso Riot is positioned to win with retailers and consumers by combining craveable flavor, all-occasion versatility, and unmistakable shelf presence in one refrigerated line.
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Versatility Wins

Most queso gets boxed into a “chip dip” role. Queso Riot expands the occasion: drizzle it on hot dogs, wings, grilled chicken, baked potatoes, pasta, pretzels, fries, veggies, and more. More uses means more repeat purchases.

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Flavor-First Energy

Spicy, smooth, bold, and fiery gives shoppers a lineup they instantly understand. Flavor-led naming and color-coding make the brand easy to shop, easy to remember, and easy to crave on the shelf.

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Shelf-Stopping Presence

Queso Riot looks loud on purpose. In a sea of safe packaging, the brand brings high-contrast graphics, melty drips, and category disruption that helps retailers create visual excitement and draw new traffic to refrigerated dips.

Queso on everything

Go beyond the chip

Queso Riot is a dip, a drizzle, a sauce, a shortcut, and a finishing move.
Two hot dogs topped with queso, including a queso dog and a queso chili dog

Queso Dogs

One straight queso dog, one queso chili dog. Same chaos, different lane.

Queso bowls served with chips and pretzels

Dip Night

Chips, pretzels, handhelds, and a bowl that disappears too fast.

Queso Riot promotional panel showing queso on chicken, hot dogs, pasta, and dipping

Meal Starter

Chicken, pasta, and potatoes all get more fun when queso enters the chat.

Queso Riot collage featuring foods topped with queso

All-Around Sauce

Pour it, spoon it, dunk it, finish it. Queso Riot makes weeknight food feel louder.

Queso Riot brand graphic showing launch flavors and usage ideas
The brand system is designed to work across shelf, social, promotions, and food photography.
Queso Riot refrigerated shelf mockup with all product flavors
Big flavor cues and strong color-coding help the lineup read quickly at shelf.
Interactive scroll story

Queso on everything

Scroll through the lineup and watch Queso Riot move from expected to outrageous.
Pour sequence
CHIPS
expected

The classic move. Warm queso, crunchy chips, instant crowd magnet.

Queso dip with chips and pretzels
Hot dogs covered in queso
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Queso Fries
Queso foods including wings
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Queso Burger